Mastercard is an official sponsor of the UEFA Champions League. And they also work to connect people through technology. Then we noticed a problem that happened right before every UFC match. The Player Escorts (the kids who walk out onto the field hand-in-hand with the players) are experiencing one of the most exciting moments of their childhood while their parents can barely see them from a very distant part of the stands.

We thought it was a shame that their parents, the ones who have transmitted the passion for football to their children, could not live that moment with them.

So what did we do? Connect them in a unique way.