
LA BENDITA // LA MACKAVELA //
LA BENDITA // LA MACKAVELA //
Mackavela is a small Costa Rican beer that wanted to support its national team in the most important event of the year: the football World Cup.
But there were two big problems. The first was that Costa Rica didn't have much chance of winning matches, in fact it was the team with the lowest chance of winning the World Cup according to the statistics. Secondly, how could a small local beer brand get a foothold in an event sponsored by the biggest brands in the world?
We needed a miracle, and we did it.
Agency: Havas Creative
Client: La Mackavela


