LA PASSION NUNCA DUERME // PASSION NEVER SLEEPS //
LA PASSION NUNCA DUERME // PASSION NEVER SLEEPS //
Football and love have something in common: when you feel passion, time doesn't exist.
If you're in love with someone, you stay up talking to that person all night, and if you're in love with football, you stay up listening to El Larguero until 1:30 every night. With this love story for the ball, we wanted to launch the program's new communication platform: LA PASIÓN NUNCA DUERME (PASSION NEVER SLEEPS).
A platform that we launched with an audiovisual and print format, but which we continue to fill with ideas and content in different ways.
Agency: Havas Creative
Client: El Larguero
